Not glamourous or exciting, 2012′s major take away was pure marketing foundations.
Testing, Testing, Testing
My primary business is as an educator, so my testing revolves around providing information.
As an artist, there are many levels of testing that you can focus in on that will give you a better idea about what’s working in your business, what’s actually bringing in the people and the money, and what is a time suck.
Sometimes you just need to throw a bunch of stuff at the wall and see what sticks.
Print on Demand testing: