Welcome to Part II

Yesterday we covered 1 – 3 in our Art Licensing Baby Steps. Today we take it to the end and give you a pretty solid basis to launch your art licensing empire.

No seriously.

That could be you. Why not you?

(P.S. Welcome to the issues that arise when you walk the Entrepreneur’s path… any little sabotaging &/or limiting belief will have to be pulled out of their little dirty corners and vanquished.)

…On to the baby steps!

4. Do Your Research

Research companies with which to work.

What categories and products generally make use of your style of art?

Know where your particular style fits into the market/niche and find the companies that service that niche.research-66365_640

That’s the sweet spot. Don’t waste your time trying to get work with companies that don’t license your style of art.

Once you’ve determined who IS a potential to work with – be diligent about following their submission guidelines.

This is the first test of professionalism.

If you skim the guidelines and miss part of their submission requirement, you’re likely to be lumped into the category that can’t follow direction and are undesirable to work with.

5. Visit a Tradeshow

There are 2 major Art Licensing trade shows in North America:

These are a huge investment of time and money to exhibit and it’s a significant cost to even attend.

Surtex charges $275 – $375 for visiting artists and designers to attend the show. Ouch.

Then there’s the costs involved in flying and staying in NYC or Las Vegas. Ouch again.

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What could be an alternative in the beginning is to check out more local Gift and Tableware trade show.

Retailing Insight Magazine has a useful little Tradeshow Directory by month to help you find a suitable show in at a reasonable distance.

Trade Show News Networks (TSNN) has their own searchable tradeshow directory.

When doing research – start small and inexpensive.

Targeting local shows will keep costs down and will give you the opportunity to get a feel for how it all works and where your art fits into the bigger marketplace.

Research the costs to exhibit at the shows and talk to vendors about the shows. Ask them what they like best – what works, what could be improved….

You’ll come away with a tonne of information about the industry and a good sense of trends and collections. This is a seriously productive baby step.

Also very proactive, you!

6. Make the Art

See Step 1. 😀

rp_DerekArtLicensingCover-231x300.jpgIf this excites you to no end and you can’t wait to get started – get in on insider training with professional licensed artist, Derek Wicks.

I’ve got a really information-packed expert interview with Derek available in the classes and also available in The re:ACTion Lab.

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also available in The re:ACTion Lab

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