Autumn_in_TorontoIt’s that time of year and I’m rolling into my fall nostalgia.

I’m always melancholy around this time of year. It’s not a bad thing – and if you’ve never felt like this before, I might sound like an alien.

…when the cool evenings come and the leaves start to turn (and they have started – my cherry trees’ leaves are already littering the ground), I feel reflective and a bit melancholy… but not in a bad way.

There is an acceptance that this is the way it is and I’ve learned to roll with it and embrace the good that comes with this time even though I feel like the whole place is dying – again.
Autumn_in_Italy
The full-on “bonus” benefit of this time of year, is a laser-sharp harvest sense and an urge to refresh and re-pow; it lights a fire under my nostalgic ass.

I’m pulling some freebies from the Library (if you’ve been putting off getting The Marketing Lab Foundation Mini Course – get it soon because it’s going away), and replacing them with some new, more targeted marketing tools.

I want to give you some fresh new things – things that are more likely to inspire action and doing.
 
 
 
 

One new thing:

In September on every Monday, Wednesday and Friday, I’ll be sending my mailing list a small “to do” email.

These are small, simple, easy changes that we can all make to our businesses NOW, today. Individually, the changes are not a huge deal – but taken together they caulk up holes that can let our audience and sales drain away.
 
 


 
 
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 Join now to download your copy of creative biz “First Aid” and gain access to all the free resources to help you build a thriving creative biz.
 
 
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No Marketing Bullsh*t

I hate marketing jargon: leverage, squeeze pages, funnels, incentivize, granular, KPI, ROI, value proposition, eyeballs, customer-centric, paradigm shift, organic growth, solution-driven, low hanging fruit, level up… targets (and I am guilty of using them sometimes. MERP).
 
 
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meat-grinderTraditional marketers view customers as numbers or raw meat and want to gather together as much meat as possible to shove it through their “sales funnel” and “squeeze pages” until every last coin has popped out of our assholes and then they’re off to find their next set of targets to burn.

It’s all just colossal f*ckery and I hate it.

Our customers are heartful people. Creative customers come to us because of connection and intuition and a suspicion that we can offer them an experience that will connect them to the more meaningful parts of their life.

It’s a disrespect to sully that connection by calling them “targets” and trying to mash them through a sales “funnel”.
 
 

But we need to live

And living costs money and we want to sell our stuff.

There is nothing wrong or shameful about that.

As a creative we must embrace the desire to sell our work… and the joy it feels when we exchange our gifts for cold, hard, glorious cash.

Everything that we do with our business (aside from the actual creating part) needs to revolve around encouraging our customers to buy our work.

Basically, we’d like our customers to do one of three things:
 
 

Buy • Like • Share

 
 
The last 2 are intended to encourage more people to do the first thing.

The very basic marketing “net” is based on 2 ways to get you to do something: the in-bound sales pitch and the call to action/buy. The first is to get your attention and interest, the second is to get you to buy.

This is generally creepy and off-putting to most sensitive/creative people. No one wants to do this – it’s anathema. Booo-urns, make it stop.

So instead, I like to call them:

 
 

The Invite & The Welcome

Imagine your creative biz website or FB page is like your home.

All your artwork lives there.

It’s where all your merchandise and fun stuff is kept.

You put a lot of your ideas and thoughts and heart into your posts and bio and cv… it’s a public home where you put all your beautiful biz stuff in the windows so people can see when they walk by.

HarryPooter No one wants to “sales pitch” strangers to come to your art home. Blergh.

No… we want to sent out warm, loving invitations.

We want to send out invitations to the people that will get us and our art and get what we do and enjoy a visit.

That’s it – that’s the promotional foundation…

Inviting heart-connected strangers over to our house to look at our art.
 
 
 

“Wanna come to my house?”

 
 
The first 7 emails for the Creative Biz Refresh are about The Invite; 7 small tips that we can do right now to be more effective in our Invite.
 
 


 
 
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 Join now to download your copy of creative biz “First Aid” and gain access to all the free resources to help you build a thriving creative biz.
 
 
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The Welcome

Once we’ve connected to internet strangers and convinced them that we’re not axe-wielding maniacs or hate mongers… they can accept our invite and head to our house.

Instead of “sales funnels” and “squeeze pages” like a bunch of assholes – how about we just concentrate on making people welcome at our home??

Make people feel comfortable in a clean, neat, easy to navigate space. Let people know they’re in the right place with photos, art and images that reflect you and your art and your personality.

Show up to hang out with your guest.
 
 
 

How can we welcome our guests if we’re not even home??

 
 
It’s always a mistake in the creative arts, to sacrifice personality for a “professional”- looking website.

We can get “professional” at the dentist, or with our accountant – people want their artists to connect on a more meaningful, authentic, personal level.

Make buying easy.

SmileDarkSweaterMake it clear.

Post your prices on your website… don’t make people guess or email you – that’s not welcoming.

Make it easy for people to love visiting your “home” and love you and what you do.

The final 7 tips in Creative Biz Refresher are focused on the Welcome in your biz.

Quick, simple action items that can be done right NOW to bring us closer to connecting to our perfect right people.
 
 


 
 
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 Join now to download your copy of creative biz “First Aid” and gain access to all the free resources to help you build a thriving creative biz.
 
 
downloadnow-ribbon-turquois