Embrace the Rejection


I’ve had requests to make videos about setting up and using a MailChimp account (subscriber list, opt-ins, autoresponders – all of that glorious awesomeness).
So, I’ve been doing that – you’ll get to see it… later (actually – that is VERY soon).


Yesterday I was recording a bit about people unsubscribing from my list – which always sucks and feels like rejection (which it is), and it’s hard to deal with and I’m a big baby and want to go cry… wah wah – get over it Lezley, right?

…but – there’s more to it than that. Rejection is a fundamental aspect of business…
If you’re doing it right.
If you’re getting rejected and are receiving complaints – be heartened… it’s a good thing.


Rejection and complaints means you’re being real enough to piss someone off and polarize your audience into those that get you and connect to you… and those that don’t.

河南汝南
Renato Ganoza / Foter / CC BY



If you’re middle of the road without conviction or personality… you offend no one, but you won’t be building a rabidly loyal audience that will trumpet you to all their friends on Twitter & Facebook either.

If you get rejections and complaints, it means you’re developing an audience that is passionate and cares enough about what you’re doing to want you to stop whatever it is that they don’t like.
(which is a post for another day – the balance between being true to your path and keeping your audience happy)


The truth is… is someone unsubscribes from your list – GOOD. They weren’t your people anyway.

Begone vile creature. Soil not my mailing list.



I just stumbled across this today. And it’s perfect:

“Do not chase people.
Be you and do your own thing and work hard.
The right people who belong in your life will come to you, and stay.”

~Wu Tang


It’s like dating.

What would you prefer: acting in a way that will make people like you?
Or being truly and wholly yourself and attracting someone who’s core connected to who you really are?

It’s hard to be rejected and know that who you are and what you create isn’t good enough or right enough for some people.

Fuck those people.

Who you are and what you create is categorically amazing for your perfect right people.

And you’ll find those perfect right people by being brave enough to be exactly who you really are… creating and living and breathing your awesome core self… everywhere.

Let’s celebrate those that reject us – they make more room for the truly resonant to share our space.




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