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HTML_logoI do a lot of the style work on my website.

Not the actual functioning of the style sheet – but like pretty things in the side bar and pretty interest in the blog post itself.

Stephanie and Misha the magical cat.

Stephanie and Misha the magical cat.

I don’t actually know HOW to code – I’m a copy & paste fraud.

All the hard lifting is done by my IT grrrl Stephanie.

(She just re-wrote my opt-in plug-in, made it pretty AND amazing while we chatted about business and spring and the next time we’re going to get sushi.)

Sushi = WIN.

Blog Post Reality

Some people think that blogs are dead – I disagree.

Word-only blog posts are dead.

Essay-style-3000-word blog post of yester-year are dead.

Comments are dead.

I shut off comments almost 2 years ago.

The conversations are happening on Facebook or elswhere. Readers come and read the blog – then go BACK to Facebook (or elsewhere) and have the conversation.

People are getting more information than we did before – we’re just not getting it from books.

We’re also super-easily distracted so the blog format needs to focus on a variety of visual stimuli to keep people interested.

Break up big blocks of text with variety:

  • images – your art, or you in your studio making your art… or maybe cats.
  • bullet points (see what I did there?)
  • quotes
  • Text boxes
  • pull quotes
  • large, coloured fonts

Just like visual design – your post has to be visually tasty… um, I meant interesting. (tasty’s good too.)

“Visual Editor” fisticuffs

fists-311162__180I dislike the visual editor for WordPress.

It did weird things to my formatting and didn’t flow text around images the way I liked and was generally a crabby bitch…

So I learned how to use the HTML editor.

I felt more in control of my posts. The formatting was consistent across devices and browser and I was just generally more comfortable with the whole process.

I started saving the HTML code I used a lot to achieve visual interest in my posts.

I will share them with you.

Included in the download:

  • extra spacebar spaces
  • add a Google Map to your event hotlink
  • Pretty words.
  • line divider + thicker line divider
  • align center
  • add a hotlink to words or an image
  • text boxes
  • pull quotes
  • bullet lists

Download the HTML to copy and paste these formatting options into your own blog posts to make your communications pretty and interesting.

Download your HTML White Paper

If you’re interested in downloading the white paper on Copy & Paste HTML to use in your HTML editor on your blog platform – please join our mailing list, or start your download below, if you’re already a member.

Get your HTML Cut & Paste:

Library Access

Log-In here if you’ve already joined:

Lost Password? Click here for remember-y magic.

You’ll end up on the Log-In screen – just back arrow back here or click “Blog” for your download.

3 tips to publish unsucky blog posts.

The 5 Objections to buying by Zig Ziglar… Art acts like a mirror to remind us of who we are, or who we want to be.
Art is a mirror to remind us how we feel about an event, an idea, the world… or about ourselves.

I have 3 different businesses that I was trying to mash into one. It’s time to segment my list into interest groups and only give the people the information that they’re interested in.

A free web presence site that you don’t host yourself is ballsack and risky.

Take a look at your existing blog – the hope for the blog is that people connect to what you’re communicating and will buy your art &/or service, join your email list or share images & posts with others.

Veronica the “Going for it Girl” Part IV Last episode – I promise!! Hahaha – I had a good time though, V’s a peach. Check out her new resin toys here. So today we talked about: Kickstarter spreadsheets art markets & studio tours website shenanigans and html There’s a video too for those more interested […]

I’m hosting a Mailchimp Basics Hangout on January 29th, 2015 at 8 pm EST if you’re interested. Sign up for my mailing list (after the post) to be notified with all the information. Do you ever have one of those times where you think, “Oh yeah, I’ll just set up that thing and I’ll be […]

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