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…is your unique artistic style.

Because it’s gotta be, right?

Your visual branding isn’t about a logo or a set of colour choices – it’s the visual representation of your specific unique style of creation.

And THAT style is tied directly to the core of the why you’re making art in the first place.

A lot of your brand style reveals itself over time.

Unique artistic style and visual branding are very connected to knowing yourself, understanding and accepting who you are and being okay with that person – flaws and all.

(That’s a confidence builder too!)

Knowing what’s important to you, in your life and what you want to share. Knowing how you want to impact people and being aware of what level of connection you’re striving to reach with your audience are key aspects of determining your artistic brand.

Those ideas and belief patterns come through your art.

A big part of moving forward in your art career with a strong brand attached is finally acknowledging that your art is powerful. That your art connects to people on an emotional and spiritual basis and that connection has the power to change the viewer.

Your art is powerful.

Your art connects to people on an emotional and spiritual level.

Your art connection has the power to change people’s lives.

You’re not responsible to do anything with your art. That’s not what I’m saying.

What I am saying, is give yourself permission to allow the full depth of your passion out when you’re creating.

Give yourself permission to create art that captivates and changes the world. Not that it necessarily will – but give yourself permission for that to happen.

Your creation is powerful, and the more of your unique passion you let out while you create, the deeper it will connect… and the easier it is to develop a branding strategy. (Always bringing it back to business! :P)

Warhol and Lichtenstein

Similar comments on commercialism, mass production and the question “what is art” and “what defines fine art” – these two Pop artists developed very different styles that are immediately recognizable as artist brands.

andy-warhol-marilyn  custom pop art printed on canvas


Edmiston and Gillooly

Similar embracing of pop culture, icons and “uncomfortable” conversations – these two artists of the macabre are vastly different in terms of execution and artistic branding.


Chiu, Kawasaki, McPherson & Cho

Similar ages, similar backgrounds and foundations – artistically and professionally differentiated by very, very different artistic styles.

Let your unique purpose and artistic styling come through and fill your art and artist brand with your personality and passion.

There’s no “right way” and we need all the different visions and voices.


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Hello and welcome to Art A&A number 19. I am Lezley Davidson with The Artist as Today I’d like to talk to you about artistic style. It’s a question that a lot of artists concern themselves with, especially in the beginning… A unique style, a personal style, what’s my style? I need to develop […]

The Online Art Search If you missed part I, you can get that here. If you’re selling or planning on selling with an online storefront like Etsy or Red Bubble (or the myriad of others), it’s worth a look to do a search on their site to see what’s going to come up when regular […]

If you’ve ever thought of creating art products for the holiday season, now is the time to be doing the research for next year.

Today we’ll take a look at the work and story of several successful licensed artists. What I love is that they all have very unique styles and are quite different from one another. This a great visual example of the breadth and scope of difference there is in opportunity in art licensing. (I haven’t even […]

Today we talk about 5 things you should avoid in art licensing.

Welcome to Part II Yesterday we covered 1 – 3 in our Art Licensing Baby Steps. Today we take it to the end and give you a pretty solid basis to launch your art licensing empire. No seriously. That could be you. Why not you? (P.S. Welcome to the issues that arise when you walk […]

   Art licensing can seem pretty overwhelming when you’re just getting started. With sufficient patience and knowledge of the biz from an artist who’s been working in the industry – you can make strides in creating a lucrative revenue stream to your growing art biz. Derek Wicks is a great source for information and support […]

Create your art once and then develop merch, licensing and print offerings to maximize your return on your art.

Make great stuff that people love and offer it to them in a variety of forms.