Me gusta recibir flores / I like to receive flowers
Anvica / Nature Photos / CC BY-NC-ND

When I was first introduced to symbolism, I couldn’t accept it.

My response was always, “Why? Who says so? Who decided THAT’S what it means?”

I didn’t understand how a lily could represent The Virgin, or how Sparrows were a symbol of the nobility of the common people. I didn’t get it. It seemed made up and arbitrary.

And it is.

Most meaning is created by us and placed upon things and events. We create meaning from chaos and try and place order and understanding on random events.

It’s just what we do.

Crazy for Myth & Symbol

Screen Shot 2013-06-22 at 10.27.04 AMI’m a nut for creating meaning. Joseph Campbell is probably my favourite person and his writing has driven the majority of my questing for myth and meaning.

My university boyfriend bought me The Women’s Encyclopedia of Myths & Secrets, and around the same time I learned about chakras and the energy system and how that relates to colours, colour therapy, health and wellness.

[As a total aside, did you know there’s a Canadian Art Therapy Association? And a Toronto Art Therapy Institute? This gives me no end of happiness.]

Screen Shot 2013-06-22 at 12.16.11 PM

Being conscious of meaning and using it with understanding and purpose can help us create stronger art with more engagement and deeper levels of significance and connection.

This is the image that sparked this post - from "My Life My Stuff".

This is the image that sparked this post – from “My Life My Stuff” Click image for website.

Use colour to emphasize the meaning of your Art Biz. Use colour with consciousness. Use it with purpose in your logo and header and signature and in all your promotional materials.

Use the significance of colour and symbol and myth to emphasize and reinforce your reasons for doing what you do and sharing the work you create.

No coincidence

I chose the colours of my logo and biz because I like them. They were what worked and what I kept being drawn to over and over again.

Reds, oranges, yellows, burgundies….


I speak about these topics all the time – they are the foundation meaning to my biz and motivate my actions.

And I chose them before knowing what they meant. Huh.

What colours represent your art biz? What resonates with you? What vibrates?

Those are the colours that have the most to say.

What you want to say speaks across all levels of your business and your brand. Even uniting your biz colours so they enhance and strengthen your message helps to create trust in your brand and your business.

The details matter.

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    Strengthen your brand with colour consciousness when creating your art biz logo, website and marketing material.

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