ReadtheBlogColourTextWe don’t read anymore, we skim.

The internet has offered us an unlimited extravaganza buffet of entertaining options.

In order to consume more tasty articles – we skim headlines, bullet points and highlights.

Although sad for our English teachers – it’s good for artists, because
 
 

The image is Queen

 
 
Images, infographics and videos are 80% more likely to be consumed than print articles(1).

Artists have that “image thing” baked right in and with a little effort, can make their images work double time for their art biz.
 
 

Go Meta or Go Home

I think we’re all guilty of being lax when posting images.

It’s a world of “insta” and we often don’t take the time to cover our bases when it comes to sharing images on the internet.

For artists that want to encourage people to share our art around the interwebz, taking a moment to fill out our meta data info will hopefully become second nature.

Meta data is a second layer of hidden data that gets saved with your image and has creator, copyright, contact and keyword info attached.

Here’s how to add meta data using Photoshop or Gimp:

  1. Open up image in Photoshop or another photo editor – like Gimp (which is free and open source).
  2. You can also use online exif editors like this.

    Google “exif & metadata” – there are many!

  3. Choose File >> File Info in PShop or File >> Properties in Gimp. This will pull up the info box and at this point you just fill in the information requested.
  4.  
    lm1fileinfo
     

    This is what it looks like when "File Info" opens.

    This is what it looks like when “File Info” opens.


     

  5. In both Photoshop and Gimp there is an option to Import or Export XMP which allows you to save Metadata information as a template. This is especially handy if you have several categories of images that require different information or you have different types of copyright or creative commons copyright information.
  6.  

    Click the little arrow there between ©Copyright & Cancel for your options.

    Click the little arrow there between ©Copyright & Cancel for your options.


     
     You can Import, Export, load a template or just fill in all the info manually.

    You can Import, Export, load a template or just fill in all the info manually.


     
    Contact info.

    Contact info.


     
    You can add categories too.

    You can add categories too.


     

  7. When you “Save As” in Photoshop and Gimp you have the option of choosing how much of the meta data is included in the digital file. I use “All”, but suggest at the very least to select “Copyright and Contact Info”.
  8.  
    lm7saveasmetadata
     

    Gimp:

     

    File >>Properties

    File >>Properties


     
    This is what Properties looks like open in Gimp

    This is what Properties looks like open in Gimp


     
    Import a saved template

    Import a saved template


     
    View exif data on image

    View exif data on image


     

Metadata isn’t full-proof protection and it can be removed.

However, it’s an important copyright step because removing metadata information in itself constitutes a copyright infringement.

Even ignorance of metadata isn’t an excuse for copyright infringement (2).

Metadata is stripped out of images when they’re uploaded to social media sites like Facebook and Instagram.

For most images it makes sharing sense to also add a water mark somewhere to protect your creative rights.
 
 
 


 
27 Tools Sidebar
 
The internet is amazing pants and filled with free tools to help you run your biz – connect, promote, organize and stay on point.

I’ve compiled a collection (with blurbs and links) of my favourite and most often used tools, apps and software for running my Biz – all of them.Learn More SF
 
 
 
 


 
 

Preserve your share juice

sharejuiceThere’s nothing as disappointing as having one of your images get shared a tonne and then realize there’s nothing on the image itself that identifies you or lets people know where to find you.

“Oh I always sign my work before I photograph or scan it” is a great habit to get into, but unless your signature can be easily read – it may not be enough to make sure that all the shares are working for you and your biz.

Paste your name or web url or Instagram or wherever you want to be found onto every image you share on the web.

Do it until you develop a super identifiable artist style that can be recognized everywhere and everyone knows it’s your work at a glance.

Even then – watermark baby. Water. Mark.
 
 

Shareable Inspiration Nuggets

deepinthoughMost artists tend to be swimming in the deep end of the pool.

They’re introspective, concerned and connected with world issues and are often more sensitive and intuitive than non-magickal, non-artist folks.

Great meaning and intention often accompanies art images, so consider sharing your images as quote memes.

Your beautiful art plus an uplifting quote can become an effective shareable inspiration nugget.

The best scenario is using your own words of wisdom to accompany your images.

What do you think about or how do you feel when you’re creating? There is great wisdom there and sharing a small part of that with your image can be social media gold.

There are a number of ways to create memes from your art. Any photo editor will work, so Photoshop or Gimp will get you results.

When I want to create a meme, I head to Pablo, the image creator used by Buffer. It’s very
helpful. It’s also free – so bonus!
 
 

Using Pablo

  1. First you have to register for a free Buffer account. It’s my favourite social share aggregator right now and super useful. Actually – you might not even have to register for Buffer to use Pablo. Click here and see if it works for you. (Buffer’s pretty awesome though – I definitely recommend it.)
  2.  

  3. Open up Pablo and you have the option of uploading your own image. As artists, we totally want to use our own images whenever we can.
  4.  

    Upload your own image

    Upload your own image


     

  5. Choose your size based on optimized sizing for each social media network. Normally, I’ll just choose a square, share everywhere and be done with it. If you’re more thorough, you could make a meme of a different size and share them separately on all the social media outlets. I’d definitely recommend using the Pinterest size for sharing on Pinterest – there is a big visual impact difference between optimized images on Pinterest and “whatever” images that get re-aligned within the Pinterest format.
  6.  

    Choose the most appropriate size for the social media platform you're using.

    Choose the most appropriate size for the social media platform you’re using.


     

  7. All the tools are down the right side bar.
  8.  

    Contrast

    Contrast


     

  9. If you’re stumped for a quote – you can choose from any of the quotes that Pablo offers.
  10.  

    Choose a quote.

    Choose a quote.


     

  11. You can choose a personal quote and also choose a header, body and caption, and style those with different fonts and sizes.
  12.  

    Style the header, body and website url and you're ready to share

    Style the header, body and website url and you’re ready to share


     

  13. You can adjust the text box size and placement by selecting the text box and moving it around, enlarging or reducing it with your cursor.
  14.  
     

  15. When you’ve finished styling your art quote image, Pablo gives you the choice of sharing directly with Buffer or downloading the image and sharing with the social aggregating service of your choice. (I like to share images to Pinterest from my website using the Pinterest browser extension. This saves the image to Pinterest with my web link.)
  16.  

    Share with Buffer or download

    Share with Buffer or download


     

  17. Downloading the image also gives you the opportunity to embed the image on your own website and encourage readers to use your image on their own website with the help of an embed code.

An embed code, what?

Yep… But that, plus how you can use your image memes to expand your buyers and increase
your web traffic are in the next post. Stick around!
 
 
Endnotes:
1. http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.
0000193ywyr1d7eitvxl2hkaeyqgm
2. http://artlawjournal.com/use-metadata-protect-creative-work/
 


 
27 Tools Sidebar
 
The internet is amazing pants and filled with free tools to help you run your biz – connect, promote, organize and stay on point.

I’ve compiled a collection (with blurbs and links) of my favourite and most often used tools, apps and software for running my Biz – all of them.Learn More SF