**Answers from the Info page:

>> The best place on your website to maximize opt-ins is in a pop-up. I shit you not. Some people HATE them and think they’re the height of spammy sleaze – but honestly, my pop-up converts 4x better than any other opt-in form I’ve got out there. True story.

>>The #1 mistake we all make when building our list is….

NOT ASKING FOR THE OPT-IN. JUST. ASK. No one is going to think you’re a pushy slimebag. I promise.

 
 

 

Welcome

 

Watch this first

Mailchimp has changed their user interface since I filmed the original videos – SO, I recorded a Google Hangout video I made for the members of The re:ACTion Lab to go over the basics AND show you the changes to the Mailchimp interface since the above videos were created.

 
 

 
 

Or Click here to view.

Jump to 17:15 to skip all the set up crap & me bobbing my head like a moron.

 
 


 
 

33 Days of MailChimp Index

 
 
1. Set Up Account & List
2. Set up Opt-In Form
3. Embed Opt-In > website & email
4. WP Plug-In -html for img class, math ratio
5. Wufoo Plug-In
6. Pop-Up
7. Opt-In Skin

8. Edit Button Text
9. Track Opt-In Location – html location script

10. Landing Page > Tactics MP3
11. Create Opt-In Landing Pages -Premise

12. Connect/Communication Tactics MP3
13. RSS to Email
14. Campaigns: -regular, plain text, A/B split test
15. Campaigns: social share, video post
16. Email templates: sidebar, postcard, mobile.

17. Autoresponder: Tactics MP3
18. Autoresponder Set Up

19. Writing Campaign-styles, add link, email, file

20. Integrations > Strategy & Tactics
21. Auto-Connect Facebook
22. Add Etsy / Twitter / Paypal
23. Import Sales Contacts Info – Segmenting Tactics

24. How to Import Sales Contact Data with Segments
25. Clean Up Sign Up form after Import (do this right away!)

26. Segment & Groups >> Tactics MP3
27. How to Set Up Groups & Opt-In
28. Connect Groups to Wufoo & Create Instruction Field
29. How to Target Groups & Segments
30. Designer Forms for Groups & Segments

31. Reports Overview
32. Reports Drilldown
33. MailChimp Labs
 
 


 

Day 1

 

If you have any questions at ALL about the class or wonder how to make something happen on MailChimpplease email me at lezley@lezleydavidson.com

 
 


 
 

Day 2

 

If you have any questions at ALL about the class or wonder how to make something happen on MailChimpplease email me at lezley@lezleydavidson.com

 
 


 
 

Day 3

 

If you have any questions at ALL about the class or wonder how to make something happen on MailChimpplease email me at lezley@lezleydavidson.com

 
 


 
 

Day 4

 

Video Notes:

HTML for inserting your own header image into the sidebar opt-in form:

<img class=”aligncenter” src=”YOUR IMAGE LINK” width=”X” height=”X”/></a>

You can copy and paste this code into your opt-in sidebar widget, substituting your own image link.

The factor “x” in width and height is equal to whatever pixel size you need to make it look the way you want. Experiment.

 
 

I use a math ratio for scaling images to make sure they stay in proportion. I can’t believe how much I use this simple formula I learned in grade 7. (which first made me cry because I couldn’t understand it)

If you want to change an image that’s 789 x 1020 into a proportional image that will fit into your 250 px wide sidebar do this:

  • 789/1020 = x/250
  • 250 (divided by) 1020 = 0.245098039215686
  • 0.245098039215686 (times) 789 = 193.38235…. (round it to 193 is fine)
  • Your new image size is 193 x 250

Yay. Bet you didn’t expect MATH. 😛

 
 

If you have any questions at ALL about the class or wonder how to make something happen on MailChimpplease email me at lezley@lezleydavidson.com

 
 


 
 

Day 5

 

If you have any questions at ALL about the class or wonder how to make something happen on MailChimpplease email me at lezley@lezleydavidson.com

 
 


 
 

Day 6

 

If you have any questions at ALL about the class or wonder how to make something happen on MailChimpplease email me at lezley@lezleydavidson.com

 
 


 
 

Day 7

 

If you have any questions at ALL about the class or wonder how to make something happen on MailChimpplease email me at lezley@lezleydavidson.com

 
 


 
 

The re:ACTion Lab

Reaction Lab ClassesIf this whet your appetite for what MailChimp can do – or you’re ready to move on to the next step and create a campaign to send to your audience – check out The re:ACTion Lab. We’ve collected our best courses and set them up in a flow so that you can create all 4 corner stones or your successful creative business.

Contacts and mailing list, Branding and Voice, Marketing Lab and revenue streams (RRR) – repeat and grow your audience and your impact.

Check it out – it’s all there for you to set up your creative biz – then give it wings.
 
 
Learn More SF