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This is the first in a 3 part series. Click here for the full series about marketing in the art world.

Gianfranco Zappettini

Gianfranco Zappettini



“The Academics” are the upper-echelon of the art world.

Most artists have post-secondary art degrees and often go on to post-graduate work and obtain Masters and Ph.D’s in Fine Art.

Art history and the movement of art is a foundation.

The Academics understand and place their own art within the context of the ongoing dialogue of art as a movement.

Concept, critique, social deconstruction and academic thought is critical to the value of the work.

Residencies, grants and ongoing scholarly work is likely.

The focus is on museum and gallery shows. Art Basel and Frieze Art Fair are international art fairs showcasing gallery works by contemporary artists.



Art-World-Pyramid-Text




Power 100 List

This is the top tier of the fine art world.

Pieces can sell for millions of dollars.

Art Review’s “Power 100 List” assembles the top 100 mover and shakers in the art world. Interestingly, in the top 10 there are only 2 artists.

In this realm the curators and gallerists have the power to determine what is important, what is of value and what gets seen and promoted.

According to Art Review, this is a world of Big Ideas, Big Money and… Big Egos. You’ll need to have a strong sense of self confidence and unwavering belief in what you’re creating to compete in this particular niche of the art world.

Damien Hirst and Ai Weiwie are active in this arena of art.

Emerging artists I know that may be players in later stages of their career are: Tessar Lo, Caroline Larsen and Kyle Clements.



So, how do you become part of this world?
Click here on August 19th to find out.



Click here to link to the series.


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