Two artist friends of mine have put together a killer concept and promotion for artists wanting to create an elite brand for their art business.

Taking advantage of the generosity of friends and the scarcity of VIP, Jason O’Brien & Kwame Delfish presented an invite only private residence showing of their work in situ.
 
 
Then they filmed the work with high production values to use as a killer promo of their work:

Element Design Built – Project Valley Drive from Birdhousemedia.ca on Vimeo.

 
 
The strength of the promo is that’s it’s right there in your face, undeniable:

Look at this gorgeous art hanging in this beautiful modern home – wow, what a lifestyle. Wow, I want that.

Desire ignited.
Mission accomplished.

Who’s got a million dollar home they’d like to rent out for an evening?
 
 

Be with your peeps

Duncan Rawlinson / Foter.com / CC BY-NC

You don’t have to go for the high-end, elite market – consider making a video of your artwork in situ (in an environment) for whatever niche you serve – comic nerds, sci-fi geeks, horror freaks, hippie sing alongs, the jewellery obsessed, the cutesy, the quaint, the pervy or sex-positive.

Whatever your niche is – the use of music and video of your work, in placement is hugely helpful in getting your potential buyers to feel & connect to your artwork, and see your work in their spaces.
 
 

What’s better than one stack of cash?

2 stacks.

Even better yet – how ’bout 5?

That’s basically the premise for creating more revenue streams.

If one stack of cash dries up – there are 4 more to take care of you while you’re creating more and more avenues to earn.

This is smart.

It’s the way to recession-proof your biz.
 
 

More prestige:

On a totally unrelated surf around the internet, I found another artist friend involved in the same kind of art show in a multi-million dollar show home.

Check it out – it’s a brilliant way to position your artwork as a high-end, elite, luxury item.

Anna Razumovskaya & The Art House Teaming up with a 2.5 Million Dollar Show Home.

 
 
If this is your art business vision – start networking with realtors and interior designers!
 
 
 

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Create a branding poster that highlights not only your best work, but also the most meaningful reasons you do what you do. At a glance you can create interest in your art and your motivations.