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Artist Myth #12: You Can Succeed Only in New York (or any other Art Mecca)

New York City is one of the most eclectic art scenes in the world for artists and visitors. Symbols of artistic recognition and fame include prominent museums, leading edge galleries, cutting edge artists, top art critics, and trade shows like Art Expo. It’s no wonder that the city has such mystique for artists as the dream destination. A related myth is that you can be successful only if your work is in the iconic magazine Art in America. Not true! ~Aletta de Wal

 
 

You Can Thrive Anywhere

an untrained eye / Foter

There are successful artists everywhere, in all communities. The Gallery pathway is fading; still a legitimate avenue, but long gone are the days when getting picked up by a gallery signalled the beginning of a steady viable income… though, I’m not sure that was ever the case for all but the most promoted and business saavy artists.

The success of most businesses when cultivating a niche market, means that your audience is unlikely to be limited to gallery sales, OR a geographic focus that a bricks and mortar gallery can create.

In fact, growing a small but dedicated audience may mean you never need a gallery to show at all.
 
 


 
 
Revenue Streams Sidebar

What’s better than one stack of cash?

2 stacks.

Even better yet – how ’bout 5?

That’s basically the premise for creating more revenue streams.

If one stack of cash dries up – there are 4 more to take care of you while you’re creating more and more avenues to earn.

This is smart.Learn More SF

It’s the way to recession-proof your biz.
 
 


 
 

Global Access

The internet + affordable global shipping has exploded the opportunity to expand your potential audience to include people from all over the world.

New technologies and POD (print on demand) operations provide infinite scalability to the consumption of your art.

This is a new world. Truly.
 
 

Be Octopus-Like

©Veronica Guzzardi

©Veronica Guzzardi

The key to any small business success is to cultivate many arms to your business. The multiple streams business model will give you more opportunity and more sales, but also give you more financial stability since you won’t be wiped out if one of your income streams suddenly becomes obsolete or tanks.

Having multiple income streams allows you some buffer room to develop new ideas to market and grow your business without sacrificing time in the studio.

In addition to the link above, consider the following as potential income streams:

All are expanding the market and flexibility of how/where/when you offer you art. The beautiful part of these models is that you create the work once and get paid for it again and again.

Ultimately, It’s Still Up to You

The success of your art business depends upon you creating a valuable product that people want to buy and cultivating an audience that will support your art by buying.

You still have to market. You still have to promote. You can’t set up these services and suddenly expect people to come buying – you still need to work your art marketing plan.

None of the suggested streams work if you don’t cultivate and nurture a loyal audience… but that audience (and you) can be anywhere.

 
 

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Avoid the artists who tells you that they’ve “done it” and “it doesn’t work.” These artists will tell you that they contacted the right people, sent out the correct material, created the work that the public wanted, and even after doing all of this, they still didn’t get anywhere.

There is no shortage of artists producing very good work. I see lots of it every day. It takes more than just believing in yourself as an artist and creating good art to have an art business.

Artists who do not like to talk or write about their art insist that their work speaks for itself. If that were true, there would be no art critics, show catalogues or labels on museum walls.

There is no such thing as one big break. This doesn’t happen in any profession, and art is no exception. All great achievements happen through many small acts, staged consistently over time.

Cynthia Liu ~ Feature Friday Artist

Okay – so no joke, we test out Daniel Smith DuoChrome and Interference colours.

I was pretty stoked… and then not so much because there is very little difference between these and the acrylic interference colours. (Which I use on my watercolour paintings to get iridescent and pearl or interference colour effects.)

But I guess it’s good to know that they’re available in watercolour.

You came here to be a mirror to others of the truth you feel in your soul. You did. It’s real. Go do it.

Welcome! Today we touch base with Veronica Guzzardi – our “going for it” girl. 2014 saw V jump off the cliff and take on the full time artist’s life as an illustrator and merch artist, making her living from POD. We check in to see what went on in 2014. 91 Illustrations on the Wall… […]