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…is your unique artistic style.

Because it’s gotta be, right?

Your visual branding isn’t about a logo or a set of colour choices – it’s the visual representation of your specific unique style of creation.

And THAT style is tied directly to the core of the why you’re making art in the first place.

A lot of your brand style reveals itself over time.

Unique artistic style and visual branding are very connected to knowing yourself, understanding and accepting who you are and being okay with that person – flaws and all.

(That’s a confidence builder too!)

Knowing what’s important to you, in your life and what you want to share. Knowing how you want to impact people and being aware of what level of connection you’re striving to reach with your audience are key aspects of determining your artistic brand.

Those ideas and belief patterns come through your art.

A big part of moving forward in your art career with a strong brand attached is finally acknowledging that your art is powerful. That your art connects to people on an emotional and spiritual basis and that connection has the power to change the viewer.

Your art is powerful.

Your art connects to people on an emotional and spiritual level.

Your art connection has the power to change people’s lives.

You’re not responsible to do anything with your art. That’s not what I’m saying.

What I am saying, is give yourself permission to allow the full depth of your passion out when you’re creating.

Give yourself permission to create art that captivates and changes the world. Not that it necessarily will – but give yourself permission for that to happen.

Your creation is powerful, and the more of your unique passion you let out while you create, the deeper it will connect… and the easier it is to develop a branding strategy. (Always bringing it back to business! :P)

Warhol and Lichtenstein

Similar comments on commercialism, mass production and the question “what is art” and “what defines fine art” – these two Pop artists developed very different styles that are immediately recognizable as artist brands.

andy-warhol-marilyn  custom pop art printed on canvas


Edmiston and Gillooly

Similar embracing of pop culture, icons and “uncomfortable” conversations – these two artists of the macabre are vastly different in terms of execution and artistic branding.


Chiu, Kawasaki, McPherson & Cho

Similar ages, similar backgrounds and foundations – artistically and professionally differentiated by very, very different artistic styles.

Let your unique purpose and artistic styling come through and fill your art and artist brand with your personality and passion.

There’s no “right way” and we need all the different visions and voices.


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I continually find 3 areas in an artists branding that get overlooked by even the most creative and eagerly entrepreneurial of artists.

Today I look at Maria Stezhko or CM Watercolor and review her online activity to see if we can glean any useful tips for our art businesses.

Two artist friends of mine have put together a killer concept and promotion for artists wanting to create an elite brand for their art business.

Everyone wants to grow their art biz. Everyone wants to make more sales. One of the best ways to do that is to have more confidence when marketing, promoting and selling your work. Confidence in the sales process is kryptonite to today’s artists – but branding can help. Taking the time to work out the […]

I’ve been working in the visual art field since 1998. My days are spent with artists from all genres of the art world – students, hobbyists, emerging, professionals, studio artists, gallery artists… you name it – I work with them on the daily. In this realm, I’ve had the opportunity to watch, share and listen […]

Understanding your brand is all about knowing yourself. Embracing your gifts and quirks and letting your true authentic message and voice out into the world – that’s true branding. Connecting your brand to your audience however, is all about them. The sweet spot is between u and i. Your reasons for creating may inform your […]

Create a branding poster that highlights not only your best work, but also the most meaningful reasons you do what you do. At a glance you can create interest in your art and your motivations.