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This is me and Google Event Tracking.

Me and Google Event Tracking.

Do you ever have one of those times where you think,

“Oh yeah, I’ll just set up that thing and I’ll be on my way…”

…but then looking at the thing you realize there’s a bunch of pre-things that have to be done before you can even consider the thing?


That was me and Google Event Tracking.

What is this Event Tracking you speak of?

If you want to see traffic and activity on one specific page (especially one that isn’t in your top 10 that Google is already showing you in the dashboard), you have to set up Event Tracking so that Google will include the stats in your dashboard.

My goal is to track how many people come to the page and how many people sign up.

To track a page I need:

  • A. A dedicated page. DONE (I got this, I’m a f*cking star).
  • B. Google Analytics installed on my website. DONE (see above).
    • 1. Events set up in Analytics (oh, um… okay, I can do this…)
    • 2. All sign up, thank you and confirmation pages of my email sign-up system need to be hosted on my own site… (OH. Oh GREAT.) The pre-things

So first:

Hosting email confirmations with MailChimp:

Hosting these confirmations and thank you’s is probably in your best interest. It brings the subscriber back to your site after confirming their subscription which helps with page views and branding.

I have a lot of links and download stuff on my confirmation page so customization of that page was a lot easier and closely linked to my brand when hosted on my site.

Go to LISTS >> SIGN UP FORMS >> GENERAL FORMS and click on the drop-down menu under CREATE FORMS.

Choose sign-up “thank you” page.

Click on image to embiggen.

Click on image to embiggen.

Underneath the Build It section there’s an option to send subscribers to another url – that’s your spot!

Put your own special thank you page url in that area.

Click image to embiggen.

Click image to embiggen.

MailChimp has great styling, so there’s not a lot of difference in the look of the thank you pages. Here’s the “sign-up thank you” pages side by side:

Tweak the Sign-Up Form

There’s one last piece of the puzzle to make this redirect work properly.


Customize your sign up form and make sure that down in the left hand corner you check the box DISABLE ALL JAVASCRIPT.

This will make sure that the redirects to your confirmation and thank you pages all happen.

Click to embiggen.

Click to embiggen.

Now you’re set up to track a sign up campaign. HuZZAH!

Okay, that’s quite enough for now.

On Monday I will post Events Tracking pt.II and show you how to set up events tracking in Google Analytics.

Yeah… that’s not going to happen.

Looking further into tracking individual page performance and sign-up activity and all the other stuff I want to watch on my website, I found that Google has a Screen Shot 2014-01-16 at 9.41.51 AMnew tool they released in November: Google Tag Manager.

This replaces Events Tracking and doesn’t require any coding (which I didn’t know was required in Event Tracking).

This stuff is pretty advanced for most of my audience, so I’m skipping the tutorial. I may offer up a screen capture video down the road if I get a lot of requests for it… but right now most of you are just trying to get things moving – you’re not stressing about tracking pages.

If you ARE interested in more information – check out Daniel Waisberg’s step-by-step.

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