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Hootsuite LogoThis makes me laugh.

And I’m glad I’m laughing, because if I didn’t laugh – I’d cry.

I’ve been using Hootsuite and Buffer for 4 years or more, and Instagram for maybe 2 years.

I love these tools and how easy they make it for me to be able to post once and send it to all the different social media platforms.

Some biz experts say that you should be posting content natively on each site… I’m not going to do it. I don’t care. I’m not posting my shares, blog updates and random ideas 4 times on 4 different social media spaces.

I’m not doing it. It’s not going to happen.

So fine. That’s not really the big deal.

What I could’ve done though… is check to make sure that my tools were posting publicly to my profiles. DERP.

Check the app settings on Facebook

Holy shit.

I saw my posts posting. So I figured… “All good. Carry on…”


I didn’t realize until LAST WEEK that none of my business posts were posting publicly. OMG.

My biz page on Facebook was fine – it was when I was sharing biz posts and biz shares and other artists’ works on my personal page that I saw the biggest difference.

I get maybe 20 likes at the most and hardly any shares on biz-related posts on my personal page. AFTER making the distribution apps public, I doubled my likes and boosted shares.

That comic image should’ve been seen and liked by a tonne more people. It was gold.
I have a 32% increase in engagement on my biz page which is directly associated with changing the apps so that they will post publicly.

Post Reach up 32%When we post our interesting shares and biz links and encouragement memes publicly, on our personal pages – they get a much larger life than they do on just the Facebook page.

I don’t know about you – but my FB page is pretty quiet. Since FB changed everything to cater to paid posts and ads, my engagement and activity has fallen off.

I’ve had a bit of a boost and a bunch of likes in a week since I changed everything to public.

My best guess is that posting publicly on my personal profile has given my posts greater engagement with a wider range of non-friends that were curious enough about what I do to go to the page and like it, or at least engage with my post and like and share.

Public personal profile posts get seen by our friends’ friends at a much larger rate than on our FB biz pages.

Facebook has rules against selling from our personal profiles – but we can share interesting biz links and information that support our vibe and biz intentions.

Make sure your apps are public

Walk through these directions and make sure that all your social media apps are publishing publicly. There’s nothing more disappointing than realizing that all that hard work has not gotten the spread and the traction that it could have gotten had it been public and seen by more people.

Change App Settings


Follow these steps:

  • 1. Log on to Facebook & go to Settings.
  • 2. Under Settings click on “Apps”.
  • 3. “Show All” the ones that are “Logged in with Facebook”.
  • 4. Look for any that are marked as “Friends” that you want to be public.
  • 5. Click on the pencil icon to “Edit Settings”.
  • 6. In Settings, find the “App visibility and post audience” drop down menu.
  • 7. Choose “Public” and “Save”.
  • 8. Ta dah! Now the app will post publicly.


Click the images below for screenshots of each step.


EverAfterFateQuoteNothing on social media is a slam dunk but making sure that our biz posts are public gives us the best chance to be sharing our message and information as far as we can and getting in front of as many people as possible.

That can only be a good thing and will build over time.

You never know who can see a share or a like from a friend of a friend who’s the perfect right person to see your work.

Freebies PageI believe in the magic of fate – but she needs us to do all that we can.

Connect with me to see what I can do for you. Or check out all the free bits that you can download for your biz on the freebies page.

Great stuff to get you growing your biz and your audience right now.

join now free turquoise

Use a social media aggregrate publishing service like Hootsuite or Buffer. Experiment with their individual posting personalities to get your publishing just the way you like it.

I share 2 Twitter apps that I use for business… the hard-ass and the hippie.

Testing, Testing, Testing… Testing is pretty basic in marketing, but it’s not so obvious when you’re first starting out. You’re so excited that you’ve finally got everything up and running, you figure you’ve won the race just by having everything finally work and publish on schedule! Give yourself props for that. For sure – getting […]