You are currently browsing the MailChimp tag archives.

Play

…It’s your email list.

So… what IS an email list anyway?

It’s a collection of qualified leads that have agreed to receive communications from you…



Can you see how that might be really important?

The “qualified” part is key. You could have gobs and gobs of traffic sent from Google or StumbleUpon that may only stay for 3 seconds because they’re actually looking for Art History or Art Galleries or Art Garfunkel.

(This speaks to optimizing your site for key word search – but, like Tales of the Riverbank… that’s another story.)
 
 

GP flew a plane.

 
 

So… your list is a collection of qualified leads that give you permission to send them email. They expect value and they expect to be pitched…

You’re going to (hopefully) attempt to sell them stuff.
 
 

The Surface: Sales & Stats

The easy fruit of email list importance is right there on the surface >> sales.

It’s unlikely that you’ll have very many random sales, where new people find your website and buy right away. It’s not impossible, but it’s unlikely.

Toiletpapier (Gobran111)
Brandon Blinkenberg / Foter / CC BY


We’re not dealing in commodity products.

We don’t offer toilet paper, toothpaste or granola bars.

People are going to need a bit of time before they buy our product or service.

They’re going to have to feel us out and hear what we have to say, decide if we’re full of crap or have good information worth paying attention to. (and good money for)

Before they commit, potential buyers need time to know, like and trust us.

Once that happens, the majority of your online sales will come from your list.
 
 

Hooray! …it’s 3%?

The majority of direct marketing email campaigns to an unqualified list, have a conversion rate of less than 1%.

Percent Symbols - Best Percentage Growth or Interest Rate
s_falkow / Foter / CC BY-NC


A 3% conversion rate is a champaign-popping, red-letter day at the office.

Conversion on a qualified, nurtured email list will generally start at 3% and can average over time in the 6% – 12% range… (with some quoting as high as 18% on some campaigns).
That’s you by the way… “qualified, nurtured email list” – that’s what you’re building.


**(This is an approximate range and is dependent upon those that quoted these numbers, were actually telling the truth about their list conversion rates).***

Conversion will also be dependent upon how dedicated your list is to your brand.
 
 

You Need to Know

The stats and tracking available in email list software like MailChimp, are vital for keeping an eye on the commitment to your brand and the communications you’re sending out.

65.9% of 5th Graders STRONGLY DISLIKE Justin Bieber. (lol!)


Google Analytics on your blog give you a lot of useful, broad information about what people are doing on your website…

Tracking opens, clicks, sub, unsubs and forwards on emails to your list gives you a much better idea of what’s happening with the people that are most likely to buy from you.

You don’t want to stray too far from the reasons people wanted to connect to you in the first place. You don’t want to alienate your list by offering a different experience than what they signed up for…

And here is where we get into the real importance of your email list… the real reason you develop loyal and committed buyers.

…but that’s another story. On thursday.
 
 
 
 
33 Days Mailchimp Sidebar
Click the button to get your copy of MailChimp StartUp and start building an audience of people connected to your message, your art and interested in your creative life.

Get access to all the great stuff in The Library too! Over 5 weeks new pages open at a regular pace to prevent overwhelm.
 
downloadnow-ribbon-turquois
 
 
 

33 Days of Mailchimp ~ a home study step by step class on everything you need to build a loyal subscriber list of people who love what you do and want to hear from you.

The idea of the old newsletter is pretty dead. It’s time to dig into your bravery and be real and vulnerable with your list.

Use SNAP from Mailchimp to send quick and easy image-based updates to your email list – the perfect format for the creative entrepreneur to connect deeply to their list of fans.

I’m hosting a Mailchimp Basics Hangout on January 29th, 2015 at 8 pm EST if you’re interested. Sign up for my mailing list (after the post) to be notified with all the information. At the risk of saying this again, there’s a difference between a “Contact List” & your “Email List”. Knowing this can be […]

I’m hosting a Mailchimp Basics Hangout on January 29th, 2015 at 8 pm EST if you’re interested. Sign up for my mailing list (after the post) to be notified with all the information. Do you ever have one of those times where you think, “Oh yeah, I’ll just set up that thing and I’ll be […]

I love me my MailChimp.

There is a foul stench around here… and it’s the smelly pile of puke that a bigger email list is a better email list.

Smells like bullshit.

Small Hiatus