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Artist Myth #5: Artists Don’t Need to Know About Anything but Their Art

Any artist who wants a successful art business cannot afford to live only in the confines of a studio where making art is the only reality. If you just want to make art, and ignore the business side, then you must have other ways to support yourself. ~Aletta de Wal

NASA’s Marshall Space Flight Center / Foter

Your job is to make art AND to make sure it has the best possible chance to get out there into the big, wide world.

Your message, your meaning and the purpose for which you create anything at all becomes meaningless if it remains hidden in your basement.

Art has no meaning if it’s not shared.

If you want to have an art career, the broadcast and communication of your work to the public is just as important as the creation of the work itself.

You are your artist brand. Everything you offer to the public is your message.

“Doing Nothing is Still Marketing – It’s Just Bad Marketing”

(Keith… that never gets old.)
Be proactive about your brand and your message. Decide for yourself how you will broadcast your art and your meaning.

If you don’t do it, others will brand you in their own likeness.


Who, Where, How…

(what is the art and you’d better already know why – if you don’t, figure it out)

rent-a-moose / Foter

You need to ID your audience, find out where they congregate and how you can connect to them. Do this through:

  • showing your art >> online, offline, in galleries, group shows, home shows, studio tours, pop up galleries, traditional & non-traditional venues.
  • broadcasting >> tweeting, facebook, video, blogs, guest publishing, workshops…
  • You want to build your contact list, connect to your audience & repeat

You need to create your own art opportunities – no one is going to come looking to lift you out of your studio and hand you a ready made audience primed and ready to buy.

You need to build that through your awesome self – your character, personality, trust, and delivering constantly valuable artwork and information to your audience that helps them, in their life, with their stuff.

Create your own opportunities…
cuz none of this means Jack if it’s not shared.


The reACTion Lab:

  • Go to the library and take out The Artist’s Market &/or The Children’s Writer & Illustrator’s Market
  • list 5 publications, blogs or companies (online & offline) that you can submit to that accept your type of work.
  • list 5 non-traditional possible venues for an art show in your neighbourhood – be ridiculous… see what comes up.
  • approach 1 retailer with which you have an affinity and ask to add your work to their shop on consignment.

Go, now. Quickly. Go and start building your dream…

“If you don’t build your dream someone will hire you to help build theirs.” ~Tony Gaskins


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Click here for Artist Myth #6 >>


“I often hear artists say that they are too right-brained to do left-brained business tasks. They imagine that getting a gallery means that they will be able to wash their hands of the filthy business side of art. They assume that the gallery will handle every aspect of marketing and selling their work.”

Be Ushushable in your business. Be a bestie and attract the best people to your biz.

Today I look at Maria Stezhko or CM Watercolor and review her online activity to see if we can glean any useful tips for our art businesses.

Granted, most YouTube content providers aren’t earning large cash – but the potential is there to make some dollars and add to the revenue base of your art business.

There are a lot of beliefs around art and artists that can hinder our ability to succeed and grow in our business. These are the worst.

A free web presence site that you don’t host yourself is ballsack and risky.

I’m on an organizational, planning and tools kick – so I wanted to put together an easy-scan resource that you can use when you need some inspiration and motivation, organization-style.

Even creative entrepreneurs need to check their business numbers. Today is the 2015 Harvest share. I uncover some surprising numbers in social media and realize some stuff that surprises me – but probably shouldn’t have. DERP. Look behind the curtain at the business of a business coach for creative entrepreneurs.