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Hello and welcome to Art A&A number 19. I am Lezley Davidson with The Artist as
Today I’d like to talk to you about artistic style.

It’s a question that a lot of artists concern themselves with, especially in the beginning… A unique style, a personal style, what’s my style? I need to develop my style, I need to choose a style…

~jjjohn~ / Foter

Well your style will develop organically as you continue to make your art.

Don’t worry about creating a style – that’s like trying to put a form over something that isn’t made yet. It’s like trying to build something out of nothing. You need to just paint or draw or sculpt or photograph or whatever it is that is your creative venue.
Continue to do your work and your artistic style will develop naturally.

Continue to create and your artistic style will develop organically. It’ll be completely personal to you and it will act as your USP (unique selling proposition) in your marketing.

Artistic Style & USP

Okay so, what’s a USP? A USP is what separates you from all the other artists. It’s what separates you from all the other people selling things in your niche. If you allow your artistic style to develop organically you will naturally develop a unique selling proposition because your style will be different from everyone else’s and it will grow organically and naturally and you will wear it comfortably.

Be inspired by other artists… I mean everyone right now wants to be James Jean.

Everyone wants to be James Jean.

Everyone coming out of college right now is trying to draw in a James Jean style. Well sure, be inspired by James Jean but no one else is gonna be James Jean but James Jean.

(And I couldn’t’ve said James Jean more times in the last minute that I have. James Jean.)

Kinda Cheesy 70’s Graham Nash Song is Right (On)

Pink Sherbet Photography / Foter

Be yourself.
Be inspired by other artistic styles, try them on, experiment with them… You will always change them because they will become part of your own expression.

You have a style already that is signature to you similar to your handwriting and you developed your own signature handwriting through doing it over and over and over again. It’s the same with art. Continue to make your art and your style will develop. And your style as it develops will be your unique positioning in the market.

10 000 Hours to Expert

Seth Godin (oops, actually it’s Malcolm Gladwell in Outliers) said that it takes about 10,000 hours to become an expert at something, which equals out to approximately three years of full-time work (***edit – it’s actually more like 5 years***). This is after you graduate from college or university as an artist or a in your creative fields. You can consider that five years of full-time work is what will equal your expert development of a personal style…

So that’s 40 hours a week for 52 weeks a year – work that out and it’s probably about 10,000 hours.

10,000 hours is what you need to put into your art on a regular basis to develop a personal style that is unique to you organic to you and will serve you as a unique selling position.

Just a note. okay thanks for listening. If you like this podcast, head over to iTunes give me a rating or comment . Or head over to the blog at leave me a comment, leave me a question I’d love to hear from you okay thanks a lot and I’ll talk to you next week.
40for40 box shot
Happy Birthday! 
I turned 40 and decided to give you an uber deal on promo help for your art biz.

Normally $18.98 for the 2 editions – your price is less!
(I figure this is actually worth at least an hour of consulting time… so discounted by $191.05!!)

You’re welcome.



Also available in The re:ACTion Lab membership bundle


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