You are currently browsing the podcast tag archives.

Play

Hello and welcome to Art A&A number 18. I am Lezley Davidson with The Artist as Entrepreneur.com.

Today I am going to share with you my number one tip for marketing for artists:

Stop marketing to other artists.

Stop marketing to other artists. Stop marketing to other artists. Stop marketing to other artists. Stop marketing to other artists.

Images by John ‘K’ / Foter

I understand the value in networking with other artists on Twitter on deviant on Flickr on Tumblr… It’s great to share our art, to be inspired – it’s great to network’s  – it’s fantastic and valuable and needed and necessary.

However, consider that other artists are not your target market.

They may be a portion of the market they may be a small portion of your market… but the fact is:

Other artists will never value your work as much as nonartists do, as much as collectors do, as much as publishers do.

Other artists are never going to want to pay the price that you can get from someone who’s a non-artist – they’re doing art themselves they will not place the same value on it as a non-artist does.

Understand That You Have Strange and Wonderful Magic

For a non-artist there’s a level of magic in what you do, there’s a a level of awe to your ability to create beautiful paintings, beautiful illustrations – to be able to manipulate brush and pen and colour and value and all of the magic that you do as an artist.

That is lost on other artists. They already know about the magic. They are “meh” about your magic.

Stop trying to sell to people who DON’T think you’re made of magical awesome art particles.

Holy Shit – Pricing… geezus

Okay the pricing… don’t price for what you think it’s  valued at as an artist.

Don’t price your work for what you think other artists will value it at to buy, because it’s not the same as what a non-artist will pay.

Embrace your magical artistry and embrace the mystery and the awe of your ability to create beautiful works of art and then look for people who want to pay you for that… and they are not other artists.

Enjoy deviant for networking. Enjoy Tumblr and Flickr and Twitter for the networking that you get from other artists. Enjoy some commissions and smaller works or whatever that you will get through other artists but do not think that that is your core market.

It is not.

The quicker that you start looking beyond other artists the quicker you’ll be to start making actual money.

Okay thanks for your time I will see you guys next week. If you like the podcast head to iTunes and give me a comment or rating – that would be awesome some okay thanks a lot!
 
 

Want more tools to help grow your successful art biz?
Get in the Library for TONNES of videos, downloads & resources!
We hate spam just as much as you

 
 

This episode we share a bunch of watercolour travel kit options. Take your painting on the go – easy peasy!

Today’s podcast outlines some of the possible revenue streams available to artists to keep our businesses viable and healthy, even during changes in the market and business models.

33 Days of Mailchimp ~ a home study step by step class on everything you need to build a loyal subscriber list of people who love what you do and want to hear from you.

There’s no foolproof way of keeping your images safe online… but there are ways that you can minimize the appeal of taking yours.

The “Going for it Girl” Hey guys, V is back and I’ve finally finished editing and uploading the rest of the interview. It’ll post over the next few weeks. In this episode we talk about: Getting a job and how it’s not a fail How talking to Jim Henson helped get over the job thing […]

Welcome! Today we touch base with Veronica Guzzardi – our “going for it” girl. 2014 saw V jump off the cliff and take on the full time artist’s life as an illustrator and merch artist, making her living from POD. We check in to see what went on in 2014. 91 Illustrations on the Wall… […]

Listen here. Let’s talk comics with Ramón. Here it is. Listen to the dulcet tones of the ever handsome Ramón. Cringe at the mystery cougher and weird scuffling sounds on the mic. (Seriously, we have no idea where that came from.) …the line quality… the LINES. THE LINES. Celebrate the herculean constitution of Debangshu Moulik […]