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Zig Ziglar came up with the 5 Obstacles to buy:


The next 2 posts will discuss No MONEY & No HURRY – I’ll be covering trust, desire and need in the letter. (which you can sign up for here if you want.)

Act Now

yawningkittyThe No Hurry objection means that there’s no perceived reason to act NOW.

There’s no deadline or there’s tonnes of stock, there’s no reason why the customer has to make a decision to spend – they can put that off until next week, and the next, and the next and so on and so on… until they’ve never shopped with us, not even once.

Creating scarcity creates urgency, a reason to pay now instead of waiting.

Limited Time

The sale is only on for a weekend, or a weekend or a day or an unbelievable discount that’s only available for 3 hours.

That’s how to create a hurry, create urgency and make the customer throw their money down.

“For a limited time. While supplies last. “

Limited supply

Clearance items, “last season”, one of a kind, artists proofs, limited editions, closed runs… these have
bonus-greenscarcity built right in because there is a limited, finite number available and once they’re gone there won’t be anymore and you’ve lost your chance to purchase.

Limited special editions or bonuses work in the same manner. For a limited time, a limited quantity of special bonuses will be available. The idea that customers will flock as soon as possible to get the “thing”, and the hope that the thing will become more valued because there aren’t as many of them out there.

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There are so many more possibilities to repurpose your art than just prints.

Booths, fairs, conventions, show openings… it’s when we can interact with our patrons and test out our sales chops. What? Not excited about that? No. Most artists aren’t normally. But that’s okay. I’ve put together 30 Retail Sales Tips to help you connect to your patrons and get your selling juices flowing. Ew. That sounded […]

We could all do a better job at networking – especially considering it’s the real grease that’s lubing up the wheels of our art biz. Business is relationships – it always has been, it will continue to be… Some of the tools may have changed, but the basics still apply. Here are the basics… in […]

Have you ever thought about creating an Art Book collection of your work or a particular series? Maybe creating a hand printed collection with handmade paper… or a down and dirty cheap photocopied zine?         Click on the image to see how an art book can grow your audience and sales.   […]

Listen here. More Holiday Sales “Christmas, Christmas time is here…” Yep, it’s like 2 days before Christmas and I thought NOW would be the right time to give you a heads up on selling more at Christmas. Five ways to sell more… well, not really. More like 4 ideas for holiday sales and 1 tip […]