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Aesop’s Fables – “Hercules and the Waggoner” (Wheel of Fortune)hermitosis / Foter

Artist Myth #11: If it Didn’t Work Out Once It Will Never Work Out

Avoid the artists who tells you that they’ve “done it” and “it doesn’t work.” These artists will tell you that they contacted the right people, sent out the correct material, created the work that the public wanted, and even after doing all of this, they still didn’t get anywhere. ~Aletta de Wal

Everything Changes

All strategies, in business and in life are trial and error. We stick with things that work and try new things to attempt new results.

An art career is in perpetual promotion. Some stuff works better than others and there’s some avenues that you stick to, likely more out of affinity than hard numbered results.
The truth is, there’s never one promotional tool that you can ride for years that will always produce top returns. *sigh*

We always need to be trying new techniques, new tools, new technology… and constantly tinkering with and tweaking the old.

It’s just the way it is.

Focus on What Feeds You

Rakka / Foter

There’s enough crap in this world on the regular, you don’t need to clog your lens with the sticky scorn of the bitter and jaded. Dismiss the skeptics and switch your focus to those that can mentor and nourish your art and soul.

Cultivate a mentor list; artists you admire who are now, where you want to be in say 3-5 years.

The reACTion Lab:

With your mentor list:

  • follow them on social media
  • interact, RT, like, initiate dialogue, disagree, support or add to the value, help out, share
  • read (scour) their websites >> join newsletter/mailing list (if they have one)
  • make a point to notice:
    • what professional/art groups do they belong to?
    • where do they show their work?
    • are they represented by galleries? which? Is there a common thread?
    • where did they study? who did they study with?
    • go to their shows if geographically feasible >>watch, absorb, learn
    • ask their advice >> give thanks

List 3 artists you resonate with/admire who:

  • are on your level of influence and success now (peers)
  • embody your dream career and lifestyle

Repeat all the above mentor stuff with these 2 groups. Doooo iiiit.


Click here for Artist Myth #12 >>


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“I often hear artists say that they are too right-brained to do left-brained business tasks. They imagine that getting a gallery means that they will be able to wash their hands of the filthy business side of art. They assume that the gallery will handle every aspect of marketing and selling their work.”

Before you launch or show or exhibit… take some time to sit down with your imagined potential buyers and start a dialogue with them. They’ll give you insight into who wants what you sell and why, and how you can better communicate your value to them.

A free web presence site that you don’t host yourself is ballsack and risky.

I spend a good part of my day talking art marketing with my staff and customers. It’s exciting to brainstorm strategy and create an action plan for more exposure. The doing part gets all the love – it’s flashy and social and has feedback built right in. However, there’s a necessary step before the action […]

…hey Buddy, That’s not your list. Your address book is not your list. Your Facebook friends are not your list… seriously.

Unlike white collar careers, in art there’s no graduated set of steps to follow to pursue success.

Pinterest and Fancy and artists who love them and some small copyright issues. Uh oh.

I share 2 Twitter apps that I use for business… the hard-ass and the hippie.