You are currently browsing the webcomics tag archives.



I’m featuring Dawn Griffin, not just because she’s a prolific cartoonist (even with a &%#* day job!), but because she’s made a switch in her marketing and promotion strategy that I think is stellar and deserves a look-see by us all.

©Dawn Griffin

©Dawn Griffin


The Skinny

Dawn’s been doing “all the right things” to promote her webcomic Zorphbert and Fred, over the last 5 years. Although she has steadily built her audience and made good sales, it’s never been quite enough to quit her day job.

"It's okay to be ME!"    (hell yeah!)    ©Dawn Griffin

“It’s okay to be ME!” (hell yeah!) ©Dawn Griffin



After branching out into children’s publishing and dissatisfaction with the current webcomics business model; Dawn’s decided to make some changes.

She’s turned her webcomic into a seasonal project, stopped posting daily (or even weekly), focused on the new children’s book material and turned her attention to less traditional ‘comic’ venues and started seeking out the people that actually read her stuff.

What? Try and market directly to your niche audience? Excellent.



Here’s part of the article Dawn wrote for the Webcomic Alliance regarding the switch. You can read the full article “Ditching the Webcomics Business Model” here.

©Dawn Griffin

©Dawn Griffin




The Message

This change is simply good business sense.

Everything in marketing and promotion is RELATIVE TO YOUR AUDIENCE.

The best thing you can do for your business is get to the core of your uniqueness, your special ‘joie de vivre’ and then identify who wants it.

Then go show them all your stuff and figure out how to engage with them and give them more stuff they love.


Easy? No.


But it’s easier than doing the same ol’ thing that everyone else in your industry is doing and still not getting any results.

If you want to find me, I’ll be lurking around Dawn’s online life to watch her kick ass with this change of direction.



Want more tools to help grow your successful art biz?
Get in the Library for TONNES of videos, downloads & resources!
We hate spam just as much as you




I’ve often referred to Michael Cho as my Yoda. He’s kind, patient, talented and always supportive of me and other ‘new to the field’ comic-type people. This is still true, despite debating on Twitter about Salinger when he died, and disagreeing over whether his unpublished works should be made public or not.   I Think […]

– Posted using MobyPicture.com

– Posted using MobyPicture.com

The doctor looks like a crazy clown. I don’t have really good skin tones – but overall, they blend fantastic and are really fun to use.This is on Stonehenge paper. I’m going to try watercolour paper next. – Posted using MobyPicture.com [wufoo username=”lezleydavidson” formhash=”z7x3x5″ autoresize=”true” height=”433″ header=”show”]

Our booth is awesome. Keith helped. I want snacks. – Posted using MobyPicture.com

– Posted using MobyPicture.com

24 new never before seen strips for Volume III! – Posted using MobyPicture.com

Holbein watercolours – on sale at Curry’s retail locations for a DOLLAR A TUBE!!!