Sometime last year my cousin started selling health supplements. What ensued were a dozen Facebook messages and an inbox filled with unwanted emails about the wonders of product X and how it would change my life.

“Shit” I thought, “I’m getting spammed by my family…”

What he’d done was just blast everyone in his address book and all his friends on Facebook.

The emails have since stopped, so I guess someone finally told him:


…hey Buddy, That’s Not Your List

Damn straight.

Your address book is not your list.

Your Facebook friends are not your list.

Your Twitter and Tumblr followers are not your list.

Your deviantArt watchers are not your list.

The thousand people that have you in their circles on Google + are not your list.

The people you meet in real life who give you their business cards?… Not your list.


If you don’t have an email address AND the express permission to contactyou do NOT have a list.

©2012 Lezley Davidson

Opt-in (permission) + contact email = PRECIOUS GOLD (aka your list)

 Next week, I’ll show you what you can do with all the rest of the contacts in your address book. (but they’re still not your list.)
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