The dark "before" and new "after" roof!!(I'm an adult now.)

The dark “before” and new “after” roof!!
(I’m an adult now.)

I bought my house about 8 years ago.

If it’s taught me any lessons, I’ve learned that I am NOT handy (building Ikea furniture does not a handy-person make), and I’m not much of a gardener.

I love gardening – but I’m just not very good at it.

There’s a lot more involved in gardening than I’d previously understood.

What I thought happened:

  • Step 1: Stick it in the ground.
  • Step 2: Enjoy home grown produce.
  • Step 3: Feel smug and superior.

    Not ONCE have I felt either smug OR superior in anything related to gardening. (I want my money back.)

However, the more I got my hands dirty, the more I made connections between gardening and running a business.


8 7 Things I Learned About Business While Gardening:

1. Don’t try & finish all at once / It’s never going to be finished / Be satisfied with a work in progress

I originally thought these were 3 different points.

They’re not. They’re the same thing:

Business is a journey.

Business is a journey – just like life.

There’s no end point – except the big END and even then… who knows – but there’s never a point where we’ll be able to say, “Got it” and ride.

There’s always something new to do, something new to test or try, a new market to tap, a new technique to explore…

There’s always customers and clients that can be contacted and engaged. If we’re artists, then we’re working on our craft and exploring new areas of inspiration or technique.

If we’re trainers, we’re learning something new about anatomy or nutrition structures of quinoa or testing how to make macros easier to teach to clients.

If we’re coaches, we’re learning new ways of learning, inspiring and teaching and investigating how to motivate clients and help make the necessary changes in behaviour last…

I threw in on my garden the first year thinking if I buckled down, I could get it planted up in a weekend.

Not a bit.

And even after it’s planted – there is on-going and steady weed maintenance until the fall. There is no resting on our laurels with our biz or our garden. It needs our engaged attention. Full-time.

2. Doing a bunch of work and then ignoring it for a month means we have to do it all again AND feel like a douche bag for all the effort that’s been wasted.

It’s kinda right there in the header… but this was an “OH” moment that I learned the hard way.

I knocked myself out like crazy weeding for hours on a weekend and then didn’t look again for a month.


Same goes for our business. We can’t put in a crazy week and then expect to hide in our studio for a month and have that work out.

Consistent effort applied regularly. That’s the key to weeds AND business.

In the beginning, when I had high hopes that I had this whole garden thing under control. LIES.

In the beginning, when I had high hopes that I had this whole garden thing under control. LIES.


3. I’m a “Good Enough” kind of girl

I used to be a perfectionist of sorts.

I would fuss and fiddle and sometimes not do anything unless I could get it exactly the way I wanted.

Gardening and business scrubbed that tendency right out of me.

If you’ve ever been working on your website – “Good enough” will get it out the door and running and giving people a way to buy your stuff.

“Perfect” sits in the basement and isn’t released to the public.

I had grand dreams of cobbled pathways and wooden trellis’ covered in multi-coloured clematis.


“Good enough” meant that I had a path made of pea gravel and tomato stakes lashed to fence – and actually grew things instead of waiting to plant until things were perfect.

It’s all good.

I expect you to be on point about your art… but when it comes to your website or social media or your cart software or an advertising campaign…

“Good enough” gets it out the door. “Good enough” gives you something to build on and gives you the opportunity to improve and test and tweak and make small changes that over time create an amazing experience for your customers.

I get compliments on my website all the time.

Not because it’s flashy or contemporary or modern – but because it’s got a lot of my personality and huzzah and draw-y-ness to it.

That didn’t happen overnight. In fact, that took 7 years… the first version of my website was an all black background. Simple. Easy.

“Good enough.” said Stephanie, my IT grrrl “We can finesse it later.”

Words to live by.

4. Sometimes, something will eat it. (Or so I imagine, because where the f*ck did the seeds GO??)

Seeds disappear.

No… no. It doesn’t LOOK like the squirrels or birds or other vermin got to them.

I mean – I planted enough… like enough to grow bushels of the thing.

But no. Gone. Just… gone.



Not every seed or idea will sprout.

Some are duds. It’s okay – keep planting and eventually we’ll get a magic beanstalk.

…or a foot stool. You know, whatever.

Things grow quick... and not necessarily where you think they will.  We didn't mow a good part of the backyard because it was covered in squash.

Things grow quick… and not necessarily where you think they will.
We didn’t mow a good part of the backyard because it was covered in squash.
Also, sometimes plants are mean. A grumpy tomato plant made me all rashy and sh*t. Be careful – it’s a wild jungle out there in the suburban garden.


5. If you don’t water it, it dies. Also if you feed it, it grows.

I thought these were separate points as well – but nope. Different sides of the same point. I guess I’m back down to 7 again.

Plants die if they’re not fed and watered. So do businesses and ideas and people.

Feed and water yourself and your biz with the most inspirational, supportive messages and people you can find.

We need this to counter #6.

6. Sometimes cats will sh*t in the garden.

They do.

I try not to think about it too much, but it happens… probably a lot.

Roll with it.

There are sh*tty jerks in life who like to cast doubt on other people’s dreams.

Sometimes they call themselves, “realistic” or they’ve “got their feet on the ground” or they talk about “pie in the sky” and other flying pastries.

They pretend like they’ve got your interests at heart, but really…

They’re just

sh*tting in

your garden.

Spray that cat with the hose and let the dog out.

No one needs that crap.

7. Harvest that baby

If we don’t pick the ripe fruit, it rots on the vine and is wasted.

If you want to really create a problem – don’t harvest zucchini until they’re 3 feet long and almost useless.

No one wants them when they’re that big either – so don’t try and give them away. It’s like giving someone a piece of garbage.

“Thanks for the zucchini I can’t eat.”

The only thing I could do with mine is mulch them up into a slurry and add them to bread.

Harvest those puppies when they're 8" - 10" and still amazing tasting.  Once they get bigger than that, they taste like nothing.

Harvest those puppies when they’re 8″ – 10″ and still amazing tasting.

Once they get bigger than that, they taste like nothing.

It actually worked pretty well – but for awhile I had an entire freezer full of frozen zucchini mulch.

Harvest your biz fruit.

Ask for the sale.

If you’ve been feeding your audience with art and WIP and behind the scenes photos and glimpses of your life and the meaning behind your art – you’ve primed them to be connected to you and what you’re creating.

You’ve weeded, fed and watered your garden.

If you don’t ask them if they want to buy, you’re letting the fruit rot on the vine.

Just ask.

And then enjoy the harvest. You earned it.

Let it nourish you and feed the next season of seeds you’ll plant.

I love this pesto so much - and I only make it during the summer when I grow fresh basil.  That's my red pepper too.

I love this pesto so much – and I only make it during the summer when I grow fresh basil.

That’s my red pepper too.


Work with Me

Maybe it’s time to take the next step and focus your efforts on those actions that will see you making the most strides towards your biz goals.

Let me take a look at where you’re at with your creative online biz and we can work together to lay down a plan forward for the Next 6 Months.
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