Uncover the Brilliance at the Heart of Your Business;
Attract Attention, Connect to Buyers and Sell Your Art
Ready to Stop Screwing Around?
Ready to stop putting a lot of effort and energy into your work with very little return? Ready to stop spinning your wheels and getting no where with your current plan? Ready to gain traction, attract attention and sell more of your work?
Good, I’m here to help – and here’s what we’re gonna do:
Together we’re going to get to the heart of what makes your business shine; the genius of your message and what it is about your work that makes you joyful. Forget woo-woo airy-airy fairy; your joy is the signal that you’re on the right track.
This. Is the BEST STUFF
This brings in the most customers willing to buy because your joy is catching. Your thrill and excitement about what you do broadcasts as truth. The authenticity of your connection is undeniable and will bring you loyal and loving customers who buy.
The Secret of Business
This is the true secret of business. Connect to the joy of what you’re creating FIRST and the rest will follow. I don’t mean that the rest of it will just happen.
Nuh uh.
We still have to work. We still have to create a strategy and a promotional plan and hammer out the what and the how and the who…
But when laser focus is applied to the shiny joyful core at the heart of your business – you’re crafting an unyielding foundation with the strength of a unified message.
Focus Sells
Focus creates unity and unity creates trust. Trust is one of the pillars that opens the door to sales. People don’t buy from people they don’t trust. People don’t trust people who come across as wishy washy and unsure about their business.
Get Rock Solid
Knowing what your business is about is the core value of your offer. Get rock friggin’ solid about what it is that you offer and why. Get behind that core with the force of your belief and your will. That is the fire that will drive your enterprise. The joy and confidence in your business will shine through every piece of your marketing plan and will attract your exact perfect people.
Click here for an hour on the phone where we’ll get to the shiny, bright juicy core of your business. We’ll uncover the rock that you can hang on to when everything else is whipping in the wind!
$197
It’s All About Connections
Not those connections – not networking and getting in with the “right” people… Actually… marketing is exactly that, just without the negative connotations of in groups and cliques. Marketing is about making connections with the exact right people for what you offer. Making marketing connections is knowing exactly who those right people are. Where do those exact right people hang out and how you can connect with them? Getting Rock Solid on the Core of your business makes this part a lot easier. How are you connecting to your exact right people?
Speak Fish
If you’re gonna catch fish you wouldn’t stand in the middle of the highway with cupped hands hoping a fish’ll drop out of the sky. Don’t waste your time trying to sell your work to people who aren’t interested or don’t value what you sell.
Maybe TMZ.com isn’t the best place to hang out looking for people interested in art. (And consider for a minute that places where other artists hang out aren’t the best places to try and find the buyers you want either.)
If you want fish – go where the fish are. Get in the water, hang out for a bit. You better be comfy… these are fish, you said you wanted fish – if you don’t speak fish or feel comfy being immersed in fish; maybe you shouldn’t be in the fish business. What business are you in?
Loving to Hate You Them
Polarize the people. Be what they love, be aligned against the maligned. Have the courage to alienate a portion of the people. They’re not your right people anyway, you might as well have an opinion and be so rooted in your own core value that you rally your people around you. Be big, be bold. Be awesome. Be the core of your business. Who are you aligning with, and for what reasons?
A Rotary What?
How do you connect with your people? Are you forming relationships with your people in a way that’s natural to that group? Apparently Gen Y considers the phone an ‘interruption technology’ that borders on rude. Directing a ‘personal touch’ phone campaign to this demographic would be a mistake. Do you know what mediums your right people are using? Do you communicate with your right people in a way that makes them feel comfortable and understood?
Target Target Target
These were just a small sample of marketing questions to illustrate some basic ideas about devising a strategy that works with your target audience. Once you know exactly what your business is about you can start working out how you’ll find, connect with and sell to your perfect people.
If you’re ready to stop screwing around with your business and want to turn the corner on working a conscious promotional plan that gets results – click the link. We’ll get you acting on a plan that builds your business instead of simply reacting to market factors without understanding their impact.
Click here for 4 x 1 hour calls that will build your bridge to connect to your perfect right people, right where they are, in the way they want to be connected. Build your bridge and create loyal relationships that strengthen the core of your business. Selling your art has never been easier.
$597
For more information on my services send me an email at lezley@lezleydavidson.com.
